Terms of service

Our terms and conditions

Last updated: January 17, 2025

1. Acceptance of Terms

By accessing or using Editby ("Service"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, please do not use our Service.

Editby is an AI-powered content creation platform that helps marketing teams manage brand voice and generate content across multiple channels.

2. Description of Service

Editby provides the following features and functionalities:

  • Brand Management: Create and manage brand profiles including tone of voice, guidelines, and multi-language support.
  • Campaign Organization: Plan and organize marketing campaigns with scheduling and status tracking.
  • Content Creation: Generate and manage documents across various formats including blog posts, social media content, newsletters, and more.
  • AI Agents: Automated content generation agents that research and create content based on your brand guidelines.
  • Team Collaboration: Multi-tenant workspaces with role-based access control for teams.

3. Account Registration

To use certain features of our Service, you must create an account. You agree to:

  • Provide accurate and complete registration information
  • Maintain the security of your account credentials
  • Promptly notify us of any unauthorized use of your account
  • Accept responsibility for all activities that occur under your account

You may create personal accounts for individual use or team accounts for collaborative workspaces with multiple members.

4. Acceptable Use

You agree not to use the Service to:

  • Violate any applicable laws, regulations, or third-party rights
  • Generate content that is defamatory, obscene, or promotes illegal activities
  • Impersonate any person or entity or misrepresent your affiliation
  • Attempt to gain unauthorized access to our systems or other users' accounts
  • Interfere with or disrupt the Service or its servers
  • Use the Service to send spam or unsolicited commercial messages
  • Reverse engineer, decompile, or attempt to extract the source code of our software
  • Use AI-generated content in ways that violate third-party intellectual property rights

5. AI-Generated Content

Our Service uses artificial intelligence to generate content based on your inputs and brand guidelines. You acknowledge that:

  • AI-generated content may require review and editing before publication
  • You are responsible for reviewing all content before use or publication
  • We do not guarantee the accuracy, completeness, or appropriateness of AI-generated content
  • You retain ownership of your original inputs (brand guidelines, prompts, etc.)
  • You are granted a license to use AI-generated content for your business purposes

6. Intellectual Property

Your Content: You retain all rights to the content you upload, including brand guidelines, documents, and other materials. By using our Service, you grant us a limited license to process this content to provide the Service.

Our Service: Editby, including its design, features, and underlying technology, is protected by intellectual property laws. You may not copy, modify, or distribute our Service without permission.

7. Subscription and Payment

Certain features of the Service require a paid subscription. By subscribing, you agree to:

  • Pay all applicable fees as described at time of purchase
  • Provide accurate billing information and keep it up to date
  • Accept that subscriptions automatically renew unless cancelled
  • Cancellation takes effect at the end of the current billing period

We reserve the right to change our pricing with reasonable notice. Refunds are handled according to our refund policy.

8. Data and Privacy

Your use of the Service is also governed by our Privacy Policy, which describes how we collect, use, and protect your data.

You are responsible for ensuring you have the necessary rights and permissions to upload and process any data through our Service.

9. Service Availability

We strive to maintain high availability of our Service. However, we do not guarantee uninterrupted access and may:

  • Perform scheduled maintenance with reasonable notice
  • Make changes or updates to improve the Service
  • Temporarily suspend access during technical issues

10. Limitation of Liability

To the maximum extent permitted by law, Editby and its affiliates shall not be liable for:

  • Indirect, incidental, special, consequential, or punitive damages
  • Loss of profits, data, use, or goodwill
  • Any damages resulting from AI-generated content used without proper review
  • Service interruptions or data loss beyond our reasonable control

Our total liability shall not exceed the amount you paid for the Service in the twelve months preceding the claim.

11. Indemnification

You agree to indemnify and hold harmless Editby, its officers, directors, employees, and agents from any claims, damages, or expenses arising from:

  • Your use of the Service
  • Your violation of these Terms
  • Your violation of any third-party rights
  • Content you create, publish, or distribute using our Service

12. Termination

We may suspend or terminate your access to the Service at any time for violations of these Terms or for any other reason with reasonable notice. Upon termination:

  • Your right to use the Service immediately ceases
  • You may request export of your data within 30 days of termination
  • We may delete your data after a reasonable retention period

You may terminate your account at any time through your account settings.

13. Changes to Terms

We may update these Terms from time to time. We will notify you of significant changes via email or through the Service. Your continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

14. Governing Law

These Terms shall be governed by and construed in accordance with the laws of Italy. Any disputes arising from these Terms shall be subject to the exclusive jurisdiction of the courts of Milan, Italy.

15. Contact Us

If you have questions about these Terms, please contact us at: info@theformulaai.com

Company Information

Editby is a product of The Formula AI S.r.l.

The Formula AI S.r.l.

Via Marco Ulpio Traiano 37

20149 Milan, Italy

VAT, tax code, and registration number: 13815270965

Registered with the Milan Monza Brianza Lodi Company Register

REA number: MI 2745629

Contributed capital: €10,000.00

© Copyright 2026 The Formula AI S.r.l. All rights reserved.