Marketing

Mar 4, 2024

How to write a blog post in 5 steps [Guide]

Maria Ruocco

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First, an article's Q&A!

How do I start the blog writing process?

Start by choosing a topic that genuinely interests you. Once you've chosen a topic, gather your resources. You can use AI writing tools like Editby to help you create high-quality content.

How do I plan my blog post?

Create an outline for your blog post. This doesn't need to be lengthy or detailed, it's just a roadmap to guide your writing process.

How do I write the blog post?

With your research done and your outline in hand, write your blog post. You can either write an entire draft in a single sitting, write it gradually over time, or use an AI tool like Editby to create a first draft for you.

What should I do after writing the first draft?

Review and edit your blog post. Look for any errors or inconsistencies, ensure that your post flows well and is easy to read. Consider reading your post out loud to help you catch any awkward sentences or transitions.

What should I do after editing my blog post?

Publish your blog post and promote it. Share it on social media, email it to your subscribers, reach out to influencers in your niche and ask them to share it, and submit it to relevant online communities or forums.

How can I make my blog post more engaging?

Use short paragraphs and sentences, headings and subheadings, images and other visuals, data and examples, and a conversational tone to make your blog post more engaging.

What are the elements of a good article?

  • Choose a topic that genuinely interests you and gather your resources. Use AI writing tools like Editby to help you create high-quality content.

  • Create an outline for your blog post to guide your writing process.

  • Write your blog post. You can either write an entire draft in a single sitting, write it gradually over time, or use an AI tool like Editby to create a first draft for you.

  • Review and edit your blog post. Look for any errors or inconsistencies, ensure that your post flows well and is easy to read.

  • Publish your blog post and promote it. Share it on social media, email it to your subscribers, reach out to influencers in your niche and ask them to share it, and submit it to relevant online communities or forums.

  • Use short paragraphs and sentences, headings and subheadings, images and other visuals, data and examples, and a conversational tone to make your blog post more engaging.


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And now…let's go deeper!

Writing a blog post is like driving. You can study the highway code or read articles telling you how to write a blog post for months, but nothing can prepare you for the real thing like getting behind the wheel and hitting the open road.

It's a journey that requires preparation, focus, and the ability to navigate unexpected turns.

In this guide, I'll walk you through how to write a compelling blog post in five simple steps. These steps are designed to help you create content that not only resonates with your audience but also drives engagement.

So, are you ready to embark on this exciting journey?
Let's get started.



The importance of planning

Before you even start typing, it's crucial to have a clear plan! Just like you wouldn't embark on a road trip without a map, you shouldn't start writing a blog post without a clear outline.

Many new bloggers overlook the planning process, often rushing to get their thoughts out there. While it might seem like a time-saving step initially, skipping the planning stage can lead to a disjointed and confusing blog post.

Planning your blog post not only helps you stay focused and organized, but it also saves you time in the long run. It allows you to develop good blogging habits, ensuring that your posts are coherent, engaging, and valuable to your readers.


Step 1: Gathering necessary resources

The first step in the blog writing process is to choose a topic that genuinely interests you.

This might seem obvious, but it's a step that many bloggers overlook. Nothing – and I mean NOTHING – will kill a blog post more effectively than a lack of enthusiasm from the writer.

Readers can easily tell when a writer is bored by their subject, and it's a surefire way to lose their interest.

Once you've chosen a topic that excites you, it's time to gather your resources. One effective way to do this is by using AI writing tools like Editby. Editby is an AI writing tool designed to help marketers and writers create high-quality content. It's powered by a built-in GPT-4 engine, which allows users to create long-form content, social media posts, ad copy, landing pages, and more.


Step 2: The blog post ideation process

Great blog posts don't just happen. They require careful thought and planning. This is where outlines come in.

An outline is a rough guide that helps you stay on track, ensuring that you don't veer off-topic. It doesn't need to be lengthy or detailed: it's just a roadmap to guide your writing process.

For example, here's the outline for this post that I did before getting to work:

  • Introduction
    Quick summary explaining what the blog post will cover

  • Section 1 – Planning a Blog Post
    Things bloggers should do before putting pen to paper: outlining, research, etc.

  • Section 2 – Writing a Blog Post
    Tips on how to focus on writing, productivity tips for bloggers

  • Section 3 – Rewriting/Editing a Blog Post
    Self-editing techniques, things to watch out for, common blogging mistakes

  • Section 4 – Optimizing a Blog Post
    How to optimize a blog post for on-page SEO, social shares/engagement, etc.

  • Section 5 – Conclusion
    Wrap-up


Step 3: Writing the blog post

With your research done and your outline in hand, you're now ready to write your blog post. This is where the rubber meets the road.

There are three main approaches to writing a blog post:

  • you can either sit down and write an entire draft in a single sitting (my preferred workflow); or

  • you can write it gradually over time;

  • you can use AI tool like Editby that can create a first draft for you in a few minutes.

There is no right or wrong answer here: it's all about finding what works best for you.


Step 4: Review and edit your blog post

Once you have the first draft of the article, it's time to review and edit it.

This is a crucial step that many bloggers overlook, but it can make a significant difference in the quality of your post.

When reviewing your post, look for any errors or inconsistencies. Also, ensure that your post flows well and is easy to read.

You might want to consider reading your post out loud to help you catch any awkward sentences or transitions.


Step 5: Publishing and promoting your blog post

Once you're happy with your blog post, it's time to publish it. But your work isn't done yet!

Now it's time to promote your post and get it in front of as many people as possible.

There are many ways to promote your blog post, including sharing it on social media, emailing it to your subscribers,reaching out to influencers in your niche and asking them to share it, and submitting it to relevant online communitiesor forums.


Tips for writing an engaging blog post

Writing an engaging blog post requires more than just good writing skills.

Here are some tips to help you create a post that resonates with your readers:

  • Use short paragraphs and sentences to make your post easy to read.

  • Use headings and subheadings to break up your post and make it scannable.

  • Include images and other visuals to break up the text and add interest.

  • Use data and examples to support your points and make your post more persuasive.

  • Adopt a conversational tone to engage your readers and make your post more relatable.



Conclusion: embrace the blog writing journey

Writing a blog post can be an hard task, but it doesn't have to be.

By following the steps outlined in this post, you can write a great blog post that people will actually want to read.

Remember to choose a topic that interests you, do your research, create an outline, write a draft, review and edit your post, and promote it once it's published. And don't forget to use tools like Editby to help you along the way. If you need to create also videos in a few minutes to share your content online, I suggest to use Videotok.app

Happy blogging!

Additional Resources:

Maria Ruocco