How to grow on LinkedIn in 2023? 11 Tips to increase your followers

LinkedIn is the platform par excellence for the world of work.

Growing your follower base on this platform therefore means increasing your visibility in front of an audience of professionals. The more interactions we are able to establish on the platform, the easier it is to connect with other professionals, network and build your personal brand.

Therefore, increasing your followers could bring a significant advantage in terms of visibility. All this translates into potential new job offers, collaborations or customers who can potentially buy our products or services.

So here are some simple steps that will help you increase your chances of growth on Linkedin.

1. Check that you have entered all the information in your LinkedIn profile

A comprehensive LinkedIn profile gives potential followers valuable insights into who you are and what you do. Make sure you fill out all sections of your profile:

• Description (Who you are? What you write about? Where are you? What is your call to action?)

• Working experience (How did you start? What you did in the past? What are you doing now?

• Education (Where did you study? Have you done an experience abroad?)

• Skills (Are you good in negotiation? Are you a good reader?)

Remember that to optimize your profile you need to be concrete.
Use numbers to talk about your results and not general statements.

A complete profile increases your chances of appearing in search results and makes it easier for others to understand your professional background.

Being accurate is important.
It is not enough to write, for example, that you are a lawyer. you need to specify what your area of work is (for example, civil law) to attract all potential followers who can see you as a reference in that field.

Consider, for example, the profile of Codie Sanchez.
She did a great job on her presentation. You understand everything it does and why it can be useful to follow it. Furthermore, the call to action that she inserted at the end of the description is also clear.

2. Optimize your profile for your LinkedIn profile search

The functioning of the platforms is becoming more and more similar to that of a search engine. So the same rules that tend to apply are the same rules that we apply when we go to Google.

This means that even in the case of our linkedin profile we have to ask ourselves the problem of optimizing our profile. It is not enough to enter nice random words, it is better to enter few keywords.

Optimize your profile for search by using relevant keywords in your title, summary, and job descriptions. This will improve your profile's discoverability when users search for specific skills or industries.

Quinid before you start writing torrents of words, research popular keywords related to your field and incorporate them naturally into your content.

Again, let's look at how Codie Sanchez has inserted keywords that identify the target industry so that any general search on that industry can result in an opportunity to discover his profile (#founder, #privateequity, #investor, #growth, #finance, #investing, #venturecapital). Furthermore, she has also added a more specific topic that identifies her reference product and that positions her in a strong way because it is a niche word (#contrarianthinking).

3. Create links between your profile and other platforms or websites

The growth strategy of a personal or commercial brand today does not work if it is entrusted to a single platform or a single communication channel with potential followers.

What really works is planning a combined growth strategy across the various platforms. Simply put, having a relevant follower base across multiple platforms will allow you to reach a larger audience.

This is why you should promote your LinkedIn profile on other platforms such as websites, blogs, email signatures and other social media channels. By driving traffic from sources outside your LinkedIn profile, you can increase your visibility and attract new followers who might otherwise go undiscovered.

If you go to www.codiesanchez.com, you will see this 👇

Read more: How to use Twitter for growing your brand: step by step guide

4. Offer information that hints at your expertise

To make sure that a grand. number of people who are interested in our profile and decide to follow us, it is necessary to create valuable content in our reference sector.

it is only through the creation of content that offers the reader interesting information and food for thought that it is possible to attract our followers. In fact, consistently creating this content will allow you to establish yourself as an expert in your sector by sharing valuable information and knowledge through engaging posts and articles on the LinkedIn publishing platform.

Consistently deliver value to your audience by sharing industry trends, offering practical advice or tips, discussing challenges or opportunities within the field – this positions you as a thought leader worth following.

Codie Sanchez LinkedIn Profile 👇

5. Clearly communicate your values to your audience on Linkedin

What people appreciate most when they decide to follow a person on linkedin is the clarity of the messages they communicate and the clear sharing of their professional values.

This is why it is necessary to make your potential followers understand why they should follow you, in a nutshell they want to know what are the advantages of following you.

It is not necessarily information of historical or content value but it can also be updates on the status of operations you deal with.

Remember that LinkedIn is not Twitter. Always maintain a professional tone. Some time ago I ran into a practitioner starting her first day of work in one of the Big Four where she talked about strong emotions, heels and wind on her skin. Don't do it on Linkedin. Please.

6. Your employees need to be your best guess

Encourage your employees to engage with and share your LinkedIn content, as well as promote the company's brand values. Employee advocacy can significantly expand your reach on LinkedIn and attract new followers interested in your organization and its expertise.

They don't have to be flattering posts, just posts talking about the results and impact of your work. In this way, the people who read the posts will be exposed to your messages more and more until they become familiar to them.

7. Golden Rule: be consistent in posting content

Consistency is key when it comes to building a strong personal brand on LinkedIn.

Publishing a post today and another in a month didn't help much. The algorithm needs continuous solicitations so that it understands that you belong to the reference people of that sector capable of creating valuable content for another part of the community.

However, publishing constantly does not mean publishing everything. Develop a clear brand identity that aligns with your personal values and professional goals, and ensure it is consistently reflected in all aspects of your profile, including your photo, headline, summary, and content.

The combination of constancy and coherence will lead you to achieve your growth goals.

Regularly post relevant contentPosting consistently on LinkedIn can help you to establish your presence and engage with your followers. Share industry news, insights, or tips that are relevant to your field. This not only showcases your expertise but also provides value to your followers, encouraging them to interact with your posts and potentially share them with their own networks.

Share valuable content on LinkedIn regularly to keep your audience engaged and attract new followers. Aim for a consistent posting schedule that works best for you—whether it's daily, several times a week, or weekly—and stick to it. Experiment with different types of content like articles, videos, infographics, or thought-provoking questions to keep your feed diverse and interesting.

Use Editby to facilitate your writing work on Linkedin.

8. Create your community with interactions

Engagement is essential to growing your LinkedIn followers.
Respond promptly to comments on your posts and actively engage with others by liking, sharing their content, or leaving thoughtful comments. Building authentic connections through engagement helps foster relationships with potential followers who share similar interests or professional goals.

Engage with your audience actively.
Interaction is crucial in building a strong LinkedIn presence. Respond to comments, participate in discussions, and show appreciation for user feedback. This not only fosters a sense of community but also makes your followers feel valued and heard.

Engage with your followers.
Interacting with your followers can foster a sense of community and encourage more people to follow you. Respond to comments on your posts, like and share content from your followers, and participate in discussions on relevant topics. This will show your followers that you value their input and help build stronger relationships.

9. Collaborate with key people in your industry

Partnerships.
Partnering with influencers in your industry can help you expand your reach to their established networks, while gaining credibility through association. Look for opportunities to collaborate on joint projects or guest blogging opportunities where you can tap into their audience base and gain exposure among like-minded professionals.

Leverage LinkedIn Groups.
Joining and actively participating in LinkedIn Groups related to your industry can significantly increase your visibility. Share valuable insights, answer questions, and engage in discussions to establish yourself as a thought leader and attract more followers.

10. Join professional groups created on LinkedIn

LinkedIn Groups provide an excellent opportunity to connect with professionals who share common interests or are in the same industry niche as you.

Actively participate in relevant groups by sharing valuable insights, answering questions, starting discussions – position yourself as an authority figure within the group by attracting potential followers who are interested in what you have to offer.

Don't underestimate the value of interactions because they create familiarity and points of reference. The professionals present in the group, even if they think differently from your point of view, are encouraged to consider you as interlocutors.

11. Monitor your results and interactions

Track key performance metrics like

• post engagement rate

• follower growth rate

• profile views

to understand what works well and identify areas for improvement.

LinkedIn's analytics dashboard provides valuable insights into your content performance and audience demographics, helping you refine your strategy.

Use LinkedIn's analytics tools! LinkedIn provides detailed analytics about who views and interacts with your content. Use these insights to refine your content strategy and target your audience more effectively, leading to increased follower growth.

Remember that growing on LinkedIn is a gradual process that requires consistency and engagement. Keep refining your strategy based on the feedback you receive, and over time, you'll see an increase in your follower base.

Remember that you can use Editby to create your content faster.

Here is also a guide on Essential strategies to grow your YouTube channel: a comprehensive guide

Spanish version 🇪🇸