Marketing
Mar 5, 2024
22 engaging types of blog posts & content you can create
Maria Ruocco
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First, an article's Q&A!
What is the main focus of the article?
The article provides 22 engaging types of blog posts and content that can help bloggers overcome writer's block and diversify their content to attract and engage readers.
What are some examples of content types mentioned in the article?
Some examples of content types mentioned in the article include lists, how-to guides, video tutorials, checklists, news and current events, case studies, inspirational stories, interviews, and product reviews.
How can creating lists help bloggers?
Creating lists can help bloggers because they are easy to scan, packed with digestible information, and popular for social media sharing. Listicles can be used to share knowledge, provide recommendations, or just for fun, and they can be built around topics that are relevant to the blog's audience and niche.
What are some tips for writing how-to guides?
When writing how-to guides, it's important to break things down into small, actionable steps and include step-by-step screenshots or videos to aid in the learning process. This makes it easier for readers to follow instructions and complete the task at hand.
What are some benefits of writing about current events?
Writing about current events can help bloggers stay relevant in the fast-paced world of blogging. People are already searching for more information about events as they happen, making the blog post a prime reading option. This can help keep the content fresh and relevant.
What are some benefits of publishing case studies?
Case studies can provide valuable insights and practical examples for readers while showcasing the effectiveness of the blogger's products or services. They can also generate social proof, making them easy to write and beneficial for the blog.
What are some benefits of sharing inspirational stories?
Sharing inspirational stories can motivate readers, give them something to aspire to, and create a deeper emotional connection between the blogger and their audience. This can help step away from the same old content and provide something uplifting and encouraging.
What are some benefits of conducting interviews?
Interviews can provide unique insights, expert advice, and fresh perspectives to readers. They can also be a great way to drive interest among readers, who are always eager to hear what important figures in their niche have to say.
What are some benefits of creating video blogs (vlogs)?
With the rise in popularity of platforms like YouTube and TikTok, vlogs can be a great way to diversify content, reach a wider audience, and provide a more personal connection with readers. They can also be a lot of fun to create.
What are some benefits of publishing funny blog posts?
Funny blog posts can provide a good laugh and create a positive association with the blog, keeping readers coming back for more. They can be pure sarcasm, irony, or even a funny story, and can include amusing GIFs, memes, or funny videos for greater effect.
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And now…let's go deeper!
Overcoming writer's block
Every blogger has experienced it at some point that dreaded feeling of not knowing what to write about.
Whether it's the infamous writer's block or you're simply out of ideas, it can be a real challenge to get out of that funk. But not fear, because there's a solution.
Instead of pushing through with the same old blog post, why not utilize a bit of creative thinking to turn the ordinary on its head?
In this article, we're going to explore 22 different types of blog posts and content you can publish. These ideas will not only help you overcome writer's block but also diversify your content, engage your audience in new ways, and potentially attract new readers.
So, let's dive in!ù
1. Lists
Everybody loves a list. They're easy to scan, packed with digestible information, and they're super popular for social media sharing.
You can create lists on almost any subject. It could be your favorite books, a list of your top bloggers to follow, or even a compilation of the best tools for a specific task. The possibilities are endless.
Listicles are not just popular; they're also incredibly versatile. They can be used to share knowledge, provide recommendations, or even just for fun.
Pro tips: building Relevant and SEO-Friendly Lists!
When creating listicles, it's important to keep your audience and your blog's niche in mind. Build your lists around topics that are relevant to your audience and align with your blog's theme. This will ensure that your content resonates with your readers and adds value to their experience on your blog.
It's also recommended to consider what type of lists people are searching for in Google. This can help your listicle rank higher in search results and attract more readers. You can use Editby to find all the questions that people are searching on Google.
2. How-To Guides
How-to guides are a fantastic way to engage your audience and educate them in a single blog post. Plus, they're easy to work on too since you're already familiar with the topic.
These types of posts can help establish you as an authority in your field, build trust with your audience, and provide valuable content that keeps readers coming back for more.
When writing how-to guides, it's crucial to break things down into small, actionable steps.
This makes it easier for readers to follow your instructions and successfully complete the task at hand. Including step-by-step screenshots or videos can further aid in this, especially for visual learners.
For example, in the fashion field, you can create a guide about "how to wear it": how to wear a blazer; how to wear a coat; how to wear a skirt, etc.
3. Video Tutorials
There is a new trend that you have to consider. People are starting to use Social Network as Google. This means that when a person wants to know something related with a question, he start to search on social network and, only in a second time, on Google.
You can use this new trend and create content related with the most common questions that people do in your field. And, surely, you will see that people are searching visual content to solve a problem or a task.
You can create a video tutorial on almost any topic, from cooking recipes to software tutorials, and everything in between. So, don't waste time, start doing something now!
4. Checklists
A checklist is one of the simplest types of content you can publish, but it's also one of the most effective.
We've all written a checklist or to-do list before, and they work because they're short, easy to digest, and allow the ability to cross items off as you complete them.
Checklists can be used for a variety of topics, such as a checklist for setting up a new blog, a checklist for SEO optimization, or even a checklist for daily tasks.
5. News and Current Events
Staying relevant is key in the fast-paced world of blogging. Writing about current events is an excellent way to do this.
The key benefit of writing about what's happening now is that people are already searching for more information about events as they happen, making your blog post a prime reading option.
Whether it's the latest updates in your industry, a recent event that affects your niche, or even a global news story with implications for your readers, news and current events posts can be a great way to keep your content fresh and relevant.
6. Case Studies
Case studies are an excellent way to generate social proof and they're easy to write too.
People love success stories, so writing a case study about someone who has used your product/service or advice to great success can do wonders for your blog.
Case studies not only provide valuable insights and practical examples for your readers but also showcase the effectiveness of your products or services.
7. Inspirational Stories
Sometimes, what your readers need is a bit of inspiration. Why not step away from the same old content and share some good news?
Write about a new milestone your blog has reached. Or, share an inspirational story of how you got started in your industry.
What challenges did you overcome to get to where you are today?
Inspirational stories can motivate your readers, give them something to aspire to, and create a deeper emotional connection between you and your audience.
8. Interviews
Interviews are always a good way to drive interest amongst your readers. People are always eager to hear what the people they look up to have to say.
Try publishing an interview with an important figure in your blog niche and area of interest. This could be a successful blogger, an industry expert, or even a satisfied customer.
Interviews can provide unique insights, expert advice, and fresh perspectives to your readers.
9. Video Blogs (Vlogs)
With the rise in popularity of platforms like YouTube and TikTok, video blogs, or vlogs, are becoming increasingly popular.
Vlogs can be a great way to diversify your content, reach a wider audience, and provide a more personal connection with your readers. Plus, they can be a lot of fun to create!
10. Funny Blog Posts
Who doesn't love a good laugh? A funny blog post doesn't always have to be related to your blog topic: it's for fun!
Your post could be pure sarcasm, irony, or even a funny story. Consider adding amusing GIFs, memes, or funny videosfor greater effect.
Remember, laughter is a great way to create a positive association with your blog and keep readers coming back for more.
11. Product Reviews
Product reviews are a staple in the blogging world, and for a good reason. They provide valuable information for readers considering a purchase and can help drive affiliate sales.
As a freelance writer, I'm no stranger to product reviews – I've written more than I can count – and can confirm that they work really well as an addition to your other blog posts.
When writing a product review, be sure to provide an honest assessment, discuss both pros and cons, and link to the product using your affiliate link if you have one.
12. Comparison Posts
Comparison posts are another great way to provide value to your readers. Somewhat similar to reviews, comparison posts are all about comparing one thing to another.
This could be comparing two similar products, two different strategies, or even two competing theories.
The key is to provide a balanced comparison, discussing the pros and cons of each side, and providing your own recommendation if appropriate.
13. Podcasts
The podcasting industry is booming these days, with new podcasts popping up all over the place. And there are plenty of statistics to support continued growth in the future.
Podcasts can be a great way to reach a new audience, discuss topics in-depth, and bring in guest experts for interviews.
Plus, you can easily embed podcast episodes in your blog posts to provide a multimedia experience for your readers.
14. Resource Posts
Resource posts are a fantastic way to provide a ton of value in a single post. These posts typically compile a list of resources, tools, or references on a specific topic.
For example, you could create a resource post on the best SEO tools, the most influential books on content marketing, or the top websites for freelance writers.
The key is to provide a brief overview of each resource and explain why you recommend it.
15. FAQs
FAQs, or Frequently Asked Questions, are a common feature on many websites, but they can also make for a great blog post.
If you find yourself getting asked the same questions over and over again, why not compile those questions into a single FAQ post?
This can be a great way to provide valuable information to your readers and potentially attract traffic from search engines.
16. Problem-Solution Posts
Problem-solution posts are a classic blog post format. In these posts, you identify a common problem your readers face and then provide a solution.
This could be a step-by-step guide, a tutorial, or even a product recommendation. The key is to provide real value and help your readers overcome the challenges they face.
17. Behind-the-scenes posts
Behind-the-scenes posts can be a great way to connect with your readers on a more personal level.
These posts give your readers a glimpse into your life or your business, showing them what goes on behind the scenes.
This could be a tour of your office, a day in your life, or even the process you go through to create a blog post.Behind-the-scenes posts can help build a stronger connection with your audience and make your blog feel more personal and authentic.
18. Quizzes
Quizzes can be a fun and interactive way to engage with your readers.
They can be used for entertainment, to test your readers' knowledge, or even to gather information about your audience.
Plus, quizzes are highly shareable, making them great for driving social media engagement.
19. Content Curation
Content curation involves gathering and sharing the best content from around the web on a specific topic.
This can be a great way to provide value to your readers, establish yourself as a go-to resource in your niche, and build relationships with other bloggers and content creators.
20. Polls and Surveys
Polls and surveys are a great way to engage your readers and gather valuable information.
You can use them to get feedback on your blog, learn more about your audience, or even generate ideas for future blog posts.
Plus, polls and surveys can be easily created and shared using a variety of online tools.
21. Presentations and Slideshows
Presentations and slideshows can be a visually engaging way to share information with your readers.
They can be used to present research findings, explain complex concepts, or even showcase a portfolio of work.
Plus, presentations and slideshows can be easily embedded in blog posts, making them a versatile form of content.
22. Contests and Giveaways
Who doesn't love the chance to win something?
Contests and giveaways can be a great way to engage your readers, grow your email list, and generate buzz around your blog.
Plus, they can be a lot of fun for both you and your readers!
Conclusion: expanding your content horizons
In conclusion, there are many different types of blog posts and content you can create to engage your audience and keep them coming back for more.
Don't be afraid to think outside the box and try new things!
Remember, the key to successful blogging is consistency, quality content, and a strong connection with your audience.
So, don't limit yourself to just one type of content. Experiment with different formats, topics, and styles to see what resonates best with your audience.
Happy blogging!
Additional Resources:
Maria Ruocco
